It started in elementary school.
The teacher would ask us, the students to group up with classmates. During our
adolescence, we would simply choose our friends and complete the task together,
while each group member, hopefully, providing some sort of input to navigate
successfully through the activity. As we got older, like in high school, when
the teacher would encourage group work, most students would try being in a
group with the smartest students in the room. Why? Well, we wanted a good grade
on the assignment. Now, in college, to be surrounded by thinking individuals is
crucial. We often hear, “surround yourself with people who will elevate your
way of thinking”, or something along the lines of that quote. That quote has
been passed down for generations, as most cliché terms have been.
Why is it acceptable to recreate
cliché terms in an effort to make them more appeasing to the targeted audience,
but it is not okay to remix music, film or even some literature? We’ve been
programmed to build knowledge off of others, this way of thinking was further
encouraged in our schooling as I have exemplified above. As individuals we are
of course encouraged to be original in creativity, but, sadly, this is not always
the case. All of our knowledge stems from a previous knowledge, as a famous
philosopher once said that I cannot remember the name of. (If anyone knows whom
I am referring to please write below in the comments)
While watching Good Copy Bad Copy, group projects and/ or activities in the
classroom was the first association I made to understand the controversy over
piracy laws and other issues surrounding copywriting. I have heard about the
producer / music group Girl Talk
before and it truly amazes me that one man can hear a beat from a completely
different genre and mix it in with a lyrical song of another genre. If you
actually listen to some of his work its quite hard to depict every single
artist he includes in the mix within thirty seconds of the beat. With that
being said, by him taking multiple original pieces and compiling them together
to create something new is an original creativity in itself. There was an (text)book
writer who makes a valid argument in the video. He explains that when two
people get married they often seek out other vows for inspiration for their own
and they may even include a bit from someone else. I know that a marriage vow
isn’t necessarily commercialized as is with Girl
Talk but the concept is highly similar.
There was another segment about
piracy on the Internet. This has been around for decades and it is not slowing
down. The moment that something is created and is accessible over the Internet
(as with any medium created and then distributed), the author is giving up
total control over the piece. While reading the article on Maggie a student at
Michigan State University, we see how a photo was taken from its original state
and remixed in a way that is dissimilar to the intended message of the original
photograph. The fact that Maggie was in a public space and so happened to have
her picture taken, and then to have had it taken out of context, is
unfortunately something that Maggie cannot necessarily be upset about. Her
right to privacy exists no longer once she is in an openly public space. It can
be argued that Maggie owns her digital body (or her aboriginal bones), just as
an artist can own their digital music circulation. But unfortunately they
cannot control every aspect of what is going to happen to their music once it
is in a public space.
The connection you've made between the documentary and the way we are "programmed to build knowledge off of others" is something I'd never considered! I am behind you 100%. We are encouraged to work together from when we are children even into adulthood, and intelligence can be considered a communal trait just as much as it can be an individual one. I think this relates directly to Lessig's claim that in our generation, remixing (building on other people's ideas) is the way in which we understand the world and create. As you've stated, it is something we are socialized to do!
ReplyDeleteI also liked your discussion of originality and creativity. The terms are often conflated, but I think that they are difficult (perhaps even impossible) to define narrowly. I would argue that the latter is not necessarily dependent on the former, and that creations that reference other works are just as valid as "original" creations. There is the question of whether true originality is even possible, but I don't think that's a primary concern with the documentary.