The issue of copyrighting is of upmost
interest to me and probably one of the stimulating topics we’ve discussed thus
far, simply because it is something we all grapple with on a weekly, maybe even
daily, basis. Here I am, an college student who is majoring in English and
sitting in a coffee shop – cliché I know – writing my blog posts for this class
and after watching Good Copy Bad Copy.
Per usual, I first skim over some of my classmates’ posts simply to see how
on/off base my argument is going to be for the next 800 or so words. And then I
start to make sense of this video, where filesharing as a global phenomenon is
understood differently by different cultures. This short documentary captures
the ongoing struggle between current copyright law and the ever-changing
technological advances, mostly through examples of different cultures and
viewpoints on the issue, which allow basic users like myself to sample music,
mix it up, remix it again, share the material with my friends and even go so
far as getting involved with piracy. What intrigues me most about this issue is
one, the ease – and sometimes unintentionality (think: Marvin Gaye and Robin
Thicke’s current copyright battle) – of filesharing and sampling, and two, the “law”
trying to keep up with it as best as “they” can, although rather unsuccessful.
Although there were many, three distinct
moments from the documentary, in sequential order, helped me understand
something about copyright/creativity/industry/invention:
In the world that we live in today, one
that is so digitally driven, the extraordinary potential of digital technology,
which has “given the everyday person the ability to use sounds/images to say
things about politics/culture” (~21:30 min) is quite sobering and insanely
creative all at the same time. In the video they gave the example of the George
Bush mashup that made it look like he was singing a popular song, when in
actuality, it was just a talented yet probably bored a person behind a Mac
laptop, cutting bits of video from presidential addresses and putting music
over them. This could seem pretty harmless at first glance, but when you bring
people at the head our government into it, it becomes a touchy situation to
some. Sure, the creativity behind it is catchy and hilarious, but what does
this say about the future of our generation and video industry? Are we becoming
so simplistic that we laugh at something so pedestrian?
Secondly, one of the guys in the film
created a mashup of the Beatles White album
with Jay-Z’s Black album into his own
“Grey” album. This is an example of how when things get out of hand, they
really are out of your hands. He was a creative genius, mixing two completely
different genres and did it all in good fun, but that doesn’t mean the Beatles
or Jay-Z were happy about it. He simply handed out a few copies of his new
album to his friends, and poof, the rest was history. It was so successful that
had it been legally for sale, it could have been the most profitable album of 2005.
This example just goes to show that new content that pushes the boundaries from
a textuality standpoint can often be a dilemma. He wasn’t trying to profit from
the sampling, and he shut it down immediately after being approached about
copyright infringement, but once something is out there, it is out there. The
ease of filesharing in today’s society is unmatched, just a click of a button
really. This is something I try to remind people, and myself, about posting
pictures on social media. Fifty years ago, if someone had a raunchy Polaroid of
you, you could rip it up and that would be the end of it. Today, you upload
something that you may regret later on down the road and think, “oh, I’ll just
delete it”…wrong. You can delete images and other multimedia all you want, but
they never really go away. Just like in the “Maggie Case” in “Rhetorical
Velocity and Copyright: A Case Study on Strategies of Rhetorical Delivery”,
Maggie had wanted the media
attention, she wanted to get noticed for her protests; however, her image ended
up being used in a way that she didn’t expect and didn’t want. Well honestly,
that’s just tough luck, because when you put something/someone/yourself out
there, you run that risk. Just like a song that had been sampled/mixed and
shared, Maggie put herself in a position where she knew she was being
photographed, and left the door of opportunity open for a remix.
This brings me to my last point that left
an impact on me. At the very end, around the 55th minute, the man
who initially spoke in the film said, “this way of spreading musical ideas (the
passing down and recycling of ideas) is the most efficient way to have artistic
growth”. He is right. I think of my writing style, and I certainly wouldn’t be
the way I am without literary influences that have come before my time. You can
grow as a writer, and as an artist, thanks to the technological develop of
today’s industry and various inventions. But where does the line get crossed?
Well, the most recent case of copyright in pop culture that comes to mind is
the legal dispute between the family of Marvin Gaye, since he is deceased, and
Robin Thicke, for his song “Blurred Lines”. The Gaye family believes that
Thicke (and Pharrell Williams) have copied – unintentionally or not – parts of
Gaye’s “Got to Give It Up” for “Blurred Lines”, which has made millions of
dollars and is known globally. In a state to the Associated Press, the Gaye
family said: “With the digital age upon us, the threat of greater infringement
looms for every artist. It is our wish that our dad’s legacy, and all great music…be
enjoyed and protected, with the knowledge that adhering to copyright standards
assures our musical treasures will always be valued.”
Make your own judgment here: https://www.youtube.com/watch?v=ziz9HW2ZmmY
These examples from the film and current
events are just some of the reasons why because of digital growth, we are walking
a fine line between becoming a burden to ourselves and ultimately ruining “it” –
originality, growth, etc. – for everyone. In the film, someone said, “freedom
drives a more vibrant, important economy than restriction and control”
(~53:10). While I am a strong believer of pushing the boundaries when it comes
to creativity, one must always weigh the consequences and think before they act.
Because once it’s out there, it’s out there; and if you’re not careful, you
could have a copyright lawsuit on your hands .
Morgan,
ReplyDeleteI love your approach to this. We, as writers, can certainly relate to the prolificness of an author's, in this case, artist's work. No idea is original because we are always building and expanding on what we know. We wouldn't know what we know, or be able to write the way we do, if it hadn't been for previous influences. Similarly, many artists can only expand upon what they already have/know. Artists today, struggle to meet the needs and expectations of an audience that only knows the digital age. An audience that loves and appreciates an artist who can remix and mash a song into something different. An artist that is versatile and can meet different musical needs.They appreciate the uniqueness of the remixes. I like to think that this generation loves to have two or more angles on things. Take for example, an original song, such as Marvin Gaye's as you mentioned, then the remake done by Robin Thicke. The mass loves to have two different versions to compare and appreciate, it gives two different feels of one thing. That's just the direction we are headed in.
Yet, I do think that we should give these artists some freedom and allow them to be creative in their own sense. One that is influenced by this digital age. Consequently, these artists should grant the artists of the work that they re-purpose some credit where it is due. I am pretty sure that they would like to be credited for their work if someone else is to remix it the way they did another.