In Burke’s text, he addresses a concept he coined, named terministic
screens. This concept acknowledges
a language system that determines how an individual perceives abstract notions
such as symbols, meanings, and reality on a multimodal scale. Burke states in
his text how there are two different kinds of terministic screens in existence.
The first type is the scientistic approach, which “Begins with questions
of naming, or definition (language as definition)” (44). Likewise, Burke
invented the term scientistic. Secondly,
we have the dramatistic approach which reads that it “Stresses language
as an aspect of ‘action’ that is, as ‘symbolic action’ (language as act)” (44).
The greater issue that I want to address with allusion to
Burke’s text is the current media portrayal of basic human rights violations
and ethical norms which currently exist in the United States. In the recent
months we have seen not only one, but several cases that have been portrayed in
the media, that is mainly broadcast media, dealing with the deaths and the legal
cases of many African-American victims of police brutality and the police’s
abuse of authoritative power. Ultimately, these basic ethical violations have
struck a nerve with the American public, and through the media’s scope, we as a
society have been able to take in the information regarding the deaths of these
mainly African-American, unarmed victims in the recent months. My aim for this
discussion is to draw influence from Kenneth Burke’s Terministic Screens and try to understand better the different elements
as the media portrays them. More so, how the framing of language, and the
alternating determinants of language have sparked, and therefore perpetuated a
change and an advocacy for the way that the police system in the United States
treats people who are part of a minority. In other words, how has language
through the use of terministic screens brought more awareness to this cause,
and how has the media portrayed this, whether positive or negative.
In his text, Burke states that "What
[he means] by the 'dramatistic,' [is] stressing language as an aspect of
'action,' that is, as 'symbolic action'" (Burke. 44). Therefore, what
Burke might likely say in relation to ethical reasoning in the case of the
media and the deaths of innocent African-Americans due to police and their
abuse of power might be that law-enforcement officers attempt to stress
language and the meaning behind language or an interaction in order to
perpetuate an action, which is where problems and casualties then begin to
occur. Whenever there is a clash of the deterministic between an individual
belonging to a minority, and a law-enforcement officer who can easily misconstrue
the information, people end up dead. And now long after, the media reports on
it, and different outlets give it their own spin, to further pass along the
needed change for another terministic screen.
On the other end of the spectrum, we
have the scientistic approach, which questions definition. Again this all goes
back to framing, and the manifestation that the framing of language can have on
a populous. Different news and media outlets will give a story a different
spin. Likewise, when dealing with active crisis management, a needed spin for
correction is often necessary. However, when talking about life and death and
the pathology of power which we have been seeing within the United States’
police force recently, we have to think back on media portrayal and accuracy
involving facts, and how these facts are being given to us by the gatekeepers
of news and current events. If we truly want to be informed as a public, we
cannot just ingest our news from one particular source, which could be biased
based on the terministic screens and language constraints that are therefore
placed upon the source and the manner in which the media coverage is delivered
to us as civilians.
Moreover, terministic screens tie back
to perception and symbolic action, as can be referenced in the previous class
reading that we did of another one of Burke’s texts in regards to language. When
you think about the media portrayal concerning the murder and choking of Eric
Garner, or the murder of Michael Brown and the whole circumstance of the riots
in Ferguson, or even most recently the murder of Walter Scott, at one point it
has to end. The media has to give full coverage of the content we are receiving
and not just one side these things and put them through different terministic
screens in order to delivery certain results. The only evidence that we can
argue against with terministic screens is video footage, because language does
not need to be present in order to visualize and see that something is not
correct, or even that an event is fatal when it does not have to be.
In the end, language, and framing, and
scope, are all qualities which we attribute to language and the understanding
of language and how we become cognizant of information. Although not often
acknowledged, a lot of rhetoric and diction and differentiation goes into the
way that the public is delivered information, and it is through terministic
screens that we are able to form out own opinions and our minds up on certain
issues.
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