R&R-Part2

Ridolfo and Rife introduced us to new terms in their essay titled Rhetorical Velocity and Copyright, that correlate with each other, rhetorical velocity, delivery, appropriation, and recompostion, as they all deal with rhetorical theory. Especially in the instance of Maggie's case as we understand how they are being used and how they are created.

The term delivery, functions more importantly throughout the article because it is important with any form of rhetoric to see how, in what form or style, something is being distributed to its audience. The methods of how delivery is used have changed because we are in a full of advanced technology such as blogs, the internet, social media and websites that stream videos. For example in Maggie’s case, we see this taking place as the activist goal was achieved because of  the media delivering their objective. They stated how, “Arguably, both the broader campaign and this specific action were a complete success, and the rhetorical goals Maggie and the others intended to achieve were reached. Due to a constant and steady stream of protests, media, and publicity, the student activists’ objective was achieved…” (226).

The importance of delivery is very significant because, for instance how in Maggie's case their activist activities were viewed by and delivered to the public in a negative way even though it had a positive goal in mind. The term rhetorical velocity interconnects with Carolyn Miller’s genre which she says, “Genre refers to a conventional category of discourse based in large-scale typification of rhetorical action; as action, it acquires meaning from situation and from the social context in which that situation arose,” (163).  This applies to Ridolfo and Rife’s term Rhetorical velocity because it’s genre is a set of different categories based on its context, while Rhetorical velocity, is a concept of delivery, “Rhetorical velocity is a strategic concept of delivery in which a rhetor theorizes the possibilities for the recomposition of a text (e.g., a media release) based on how s/he anticipates how the text might later be used,” (229). This was a surprise for me when reading the article because I never thought about how if delivery is not approached a certain way or is misused to be misinterpreted, that it can have a huge difference on how rhetorical practice is being received by the audience.