Self-reflexivity encompasses a lot of factors based on the
genre and the given substrate of a text or a work. Self-reflexivity in
accordance with metapictures has the ability to “make visible the impossibility
of a strict metalanguage, a second-order representation that stands free of its
first-order target,” (Mitchell 83). As a whole, self-reflexivity possess both
formal and structural qualities of the first and secondary variety. In Metapictures, W. J. T. Michell examines
three unique examples where metatextuality, metapictures, and self-reflexivity
come together. My aim is to further elaborate on the subject of metapictures
and metatext as they relate to one another in the exploration of metatextuality
in regards to self-reflexivity and how it varies from one substrate, genre, and
context to the next.
Wednesday, March 25, 2015
Hypertext, reveal yourself!
This week's readings of Hypertext and Critical Theory and Rhizome prove to be difficult to grasp. Between understanding the metaphors used by Guattari and Deleuze and deciphering the meanings behind the terms that all three of theorists presented, disentangling the theories and terms presented proved to be more challenging. I couldn't fully understand what defines a hypertext. So, I charge into this post trying to fully understand what we have read. What is hypertext and how is it a rhizome supposed to help us understand it?
Got Originality?
“Unlike trees or their roots, the
rhizome connects any point to any other point, and its traits are not
necessarily linked to traits of the same nature; it brings into place very
different regimes of signs, and even nonsign states” (Deleauze and Guattari 21).
This quote helps the reader to understand the reasoning for Landow using the
rhizome as a metaphor for hypertext in his “Hypertext and Critical Theory”. After reading both Landow’s work and Deleauze
and Guattari’s rhizome introduction from A Thousand Plateaus it is easy to
understand the similar purposes and descriptions of the two terms. However,
after our class discussion on Tuesday I found that through these terms the
originality of a work becomes the reader’s responsibility rather than the
authors.
Transient Sight and Shifting Perspective
In
order to comprehend the idea that a picture is not “the thing” but rather a
depiction of the thing being pictured, one must adjust their perception. The
minds initial tendency is to perceive the world as it seems, not as it is-
meta-commentary forces a cognizance that does not naturally occur. This, I
believe, is the effect Mitchell aims to expose in his essay Metapictures, which aims to “separate,
at least provisionally, the problem of pictorial self-reference from the
polemics of modern and postmodern aesthetics, the battles to determine what is
“authentic” or “good” or “powerful” in twentieth-century art, and resituate the
issue in a rather different context” (Mitchell 36). This is not to say that
Mitchell’s goal is simply to force critical perception, he goes father to
suggest, “pictures might be capable of reflection on themselves” (Mitchell 38).
In a sense images are all we can be sure of, they are what we see and what we
think we know of the world- pictures demand interpretation and interpretation
is subjective. Consequently, interpretation lies in the subject, the individual
viewing the image- all they can know of it is what they see, and how who they
are shapes what they see. Mitchell implies this in his description of the world
as “our world, a world that is not merely represented by pictures, but actually
constituted and brought into being by picture making…the sense that we live in
a world of images, a world in which, to paraphrase Derrida, there is nothing
outside the picture” (Mitchell 41).
Mapping/Connecting Hypertexts and Rhizomes
In Landow and Deleuze and Guattari’s works, the concept
of ideas connecting or “rooting” to other ideas is prominent. With Landow we
discuss hypertext theory and the process of how an active reader explores a
text. We learn about the different things that go in to a text and how readers
choose what parts they want to center around and how this ultimately makes for
readers experiencing a text differently; “All hypertext systems permit the
individual reader to choose his or her own center of investigation or
experience” (38). Deleuze and Guattari bring in a different concept when they
discuss the term “rhizome.” Their discussion of the term rhizome goes a little
deeper in to how a reader explores a text. We learn that a rhizome connects any
point to any other point.
In Hypertext, is the Author Invisible?
As I read Landow’s “Hypertext and Critical Theory” and
Deleuze and Guattari’s “Introduction: Rhizome,” I couldn’t help but understand
hypertext and the rhizome as a method of individualism. All three theorists
make it very clear that hypertexts and the rhizome are about the reader, the
individual. However, it is obvious that hypertexts and rhizomes are not
authorless. Yet, the author is barely mentioned within these texts. For Landow,
Deleuze and Guattari, what is the author’s role in a medium where the reader is
argued to be the source of a text’s multiplicity?
Mitchell's Metapictures and Applying Textuality
W. J. T.
Mitchell’s “Metapictures” takes a look into the unique property of images that
are self-reflexive and introspective. Though he separates metapictures into
three different categories using specific examples, (Steinberg’s The Spiral, Alain’s “Egyptian Life
Class”, and Jastrow’s “The Duck-Rabbit) all three have one uniting factor,
which is that they call the observer to see the image in some new fashion or
context that gives it greater or different meaning. This is, at least, my
understanding of the link between metapictures. Metapictures provide social
commentary by using their own nature as pictures.
Mitchell seems
intent on characterizing metapictures as living beings, often calling them
“wild” because of the tendency of the pictures to force the observer into using
a different perspective, thinking from a different manner, or imagining the
picture with a new identity. You could say, in this way, that metapictures have
their own unique type of agency. They change the thinking of the observer. For instance,
the Duck-Rabbit image requires tests the observer by asking them if they see
two different things, a duck or a rabbit. It requires them to engage with the
picture by changing its nature and by going beyond their original thinking. In
this way, metapictures are given a sort of autonomy and almost power. I guess
this is why Mitchell wants to characterize them as living beings.
So, Mitchell’s
description of pictures is much like how we’ve characterized texts in the past:
they have their own agency because they make the reader interact with them in a
new way. They make the reader change. This is why is makes sense to approach
images using “textuality”, as opposed to thinking of images as texts. Images
aren’t texts, but they are similar. Textuality requires assessing how the
written word changes our perspective. We can approach images in the same way,
aiming to analyze how they change our perspective, how they engage us as
interpreters, and how they have agency. But, images aren’t text. So we can’t
approach them as such.
So, I propose a
new term to describe our approach to analyzing images: Imaginanalysis. It’s
pretty much textuality, but for images.
But, as to
whether we can examine metapictures through the lens of Marxist Criticism: yes
we can. How do we justify this? The basis of examining metapictures is that we
must look at pictures from a new perspective, one which involves their own
properties as pictures. Richter says of Marxist Criticism, “at least two major
theories derive from the notion that literature consists of an imitation of
social reality” (Richter 1201). Metapictures are reflective of social
realities. They push us to change our perspectives, our social realities, but
by using their own nature as pictures. This is how we’d justify analyzing
metapictures through Marxist Criticism.
Saturday, March 21, 2015
"Lines of Flight," or, The Rhizomatic Connections I Made Across and Among Your Blog Posts
Dear All,
You did some great work on the blog last Thursday, and I saw some very useful conversation threads begin to emerge that I'll draw attention to here, as we reflect on "genre" and "rhetorical velocity" from last week, and as we think about "hypertext" and "metapictures" in the upcoming week.
Key Critical Questions You Managed to Uncover
I saw several of you uncover one key critical question in Good Copy, Bad Copy: What is it that needs to be "protected"? What spaces are necessary for "new" kinds of creativity?
Friday, March 20, 2015
Appropriation, amplification, & the threat to good intentions of the commons
Ridolfo and Rife’s “Rhetorical Velocity” explores all of the
perspectives in establishing a creative commons available for public use.
Queries about Rhetorical Velocity and its Connection to Genre
As we advance into thinking about what it means to create original text, Ridolfo and Rife's case study of Maggie from Michigan State University complicates the notion that one owns a text, not in the sense of dual authorship, but in the sense of inherent rights to one's "own thing." Here, they demonstrate the "distance" that a rhetorical velocity can travel between two points, by showing how Maggie's highly scheduled, planned rhetoric in the snow was appropriated and recomposed for a new delivery and a new rhetorical outcome than predicted with Maggie and her peers' initial rhetorical velocity.
Pretty Fun to Cut Stuff Up
In the span of my years as an EWM major here at FSU, I have of course taken the required class, Writing and Editing in Print in Online. This class, an introduction to the major, roughly skims the surface of what it means to fairly use other texts in the course of making your own. Remix, remediation, appropriation - all of these terms are now an integral part of the text making process with the rise of the digital age, and we are demanded of to think of how this changes our view of copyright laws, intellectual property, and what really defines a text. However, the texts I was introduced to as a young freshman provided a two dimensional view of copyright: "Copyright is a bad and outdated idea that will not work in the digital age." After being exposed to Good Copy, Bad Copy and the ideas of Lawrence Lessig, it is clear that a three dimensional and well-rounded look at copy-right is in order, not to remove it, but to utilize it to inspire creation and protect the rights of creators while updating it for a digital age that holds the ability for texts not possible prior to our current technology. Good Copy, Bad Copy facilitates information about copyright in a way that gives the viewer a global perspective on copyright and the way it is working in our world today.
De minimus and creativity versus the industry
“Good Copy, Bad Copy,” documents various perspectives
revolving around rhetorical velocity, which Ridolfo and DeVoss define as “the
strategic theorizing for how a text might be recomposed (and why it might be
recomposed) by the third parties, and how this recomposing may be useful or not
to the short or long-term rhetorical objectives of the rhetorician.” (Ridolfo
& Rife, 240)
Question 2 Defining Recomposition
Question 2
Rhetorical Velocity, Delivery, Appropriation, and
Recomposition
To start off
“Rhetorical velocity is a strategic concept of delivery in which a rhetor
theorizes the possibilities for the recomposition of a text (e.g., a media
release) based on how s/he anticipates how the text might later be used. (229)”
Basically this is when you take something which had different purposes and
intentions to start off and then it can be created into something totally
different. When it comes to Maggie we
see how she was involved in a protest for the WRC and how the pictures taken for
a particular cause and then used by Michigan for many different forms of
advertising. I found it really
interesting when the school took the picture and remixed it by cutting and
pasting her in front of a more recognizable landmark on campus. They used Maggie’s image, which had a purpose
at first then was used for different purposes by someone else without the original
permission.
With these
terms you can really grasp how one can take something and create something totally
different. You see how different forms
of delivery and appropriation achieve recomposistion. The term that stood out to me the most was
Rhetorical velocity. I was shocked
because I did not see how this is premeditated.
I think that this image was not specifically intended to be used in the
different formats but it happened the way it did. I do not think you can have a remix culture
without the use of all four of these terms.
You are able to see the intent of something in the original format and
then create something totally different with different delivery methods and
appropriation means. The case study with
Michigan really brings all this to life and gives us an idea and an
understanding of how this happens.
Good Copy, Bad Copy
Good Copy, Bad Copy
After
watching this video I was really sparked by music and how really music just
builds off each other. Music today is
not original. We take beats, ideas,
lyrics, etc. from previous works because it is what we can relate to and we then
make it relevant again. At first when I
was watching it and Girl talk was on it, which really made me understand
exactly what the film was going to be about.
I watched for introduction to rhetoric a movie on hulu basically about
the same concept of copyright laws and it was with girl talk as well. This whole concept of death of the author, I
think is very prevalent in music as well.
In todays society I feel that everything in life has been ventured and
created that now today all we do is make things better by redoing them and
creating something different from the original. This concept is really something that has
been done for years with intellectual property such as new technology, games,
books, phones, really anything because it takes the ideas of something previous
and re works them to make them better.
In Good Copy, Bad Copy you are introduced to Girl Talk and he talks
about his experience with music and copyright laws and how he creates his music
(2:11). This part really interested me
because he takes these original songs that we know love and adore and “mashes”
them together to create something original in our eyes called a mash-up. These “New” old songs are works of art
because people such as girl talk are taking and created something different
which I feel is art. I do understand the
concept of copyright laws and intellectual property and money but people do
this everyday in all kinds of stuff and do not seek money. A good example of this was in the movie when
they talk about “The Grey Album” by Danger Mouse. (9:58) I found it really interesting when he talks
about money because he said he never made a single penny off the album and
neither did Jay Z or The Beatles. This
sparked my interest because basically Danger Mouse did this album because he
appreciates art. He took something
everyone liked and didn’t see the same and make it relevant and fun again which
is art. I think that you cannot judge
someone on taking previous made things because music is a form of art and
creatively which is what Danger Mouse does he takes something and creates
something new that nobody has thought of before.
Another
part of the film that stood out to me was at (29:07) when they are talking
about fake DVD’s made and distributed in Nigeria. The producer says something that is really
interesting he says that the fake DVD’s are the same price as the original so
in Nigeria it really doesn’t matter. I
feel that this is a good result to controlling money exchange for copyrighted
information. This basically gives the
buyer the option to decide who they support which in return lets them decide
how they want the money distributed.
Overall the
movie was really good and really opened my eyes to the grey area in music and
technology when it comes to copyright laws.
I feel that these forms of entertainment are art and you cannot put a
price or decide on what is original or not when everything is based off
previous information.
Rhetorical Velocity
The term Rhetorical Velocity is really interesting and important. I feel like it's something we've all been aware of but now there's a name and concrete concept for it. In my previous blog post I brought up how an artist may release something that is then used against them or viewed in a different way. This is essentially what Rhetorical Velocity is asking us to be aware of. In Maggies case she was taking images for a protest and years later they were resurfaced and being used in a way that she did not mean for them to be used in.
Artists and Copyright
I've had to visit the notion of "remixes" in many classes in the EWM major. I've looked into musical remixes, text remixes, photoshop, video, etc. For a previous class I read excerpts from Jenkins Convergence Culture, which centered heavily on merging media. When I personally hear the word "remix" I immediately think of visual art. I work heavily as a visual artist using performance and installation art as my mediums. I made a show recently where the walls of the room where covered in Publix ads and magazine pictures. I use music in my shows, sometimes just the looped chorus's of recent pop songs. I also collage a lot in my spare. I made a zeen over Christmas break that was sold a book fair. It was complied of all of my own photograph along with text that I wrote, my friends wrote, other artists had said or written, and some words and images from magazines.
Rhetorical Velocity and its Impact on Genres
2. The terms "rhetorical velocity", "delivery", "appropriation", and "recomposition" described in the article by Ridolfo and Rife are all connected under the culture and act of remix, however they do differ in their definitions and relationships. The term "rhetorical velocity" is the umbrella under which the other three terms reside. Rhetorical velocity takes into account all possible methods that the text may be reused in the future. The term "delivery" describes the method, media, and vehicle that the text or remixed text is distributed to the mass audience with. Rhetorical velocity takes into account any future developments in delivery and anticipates them in the creation and structure of the text. "Appropriation" deals with the adapting and modification of the text for the new genre. Such changes made during appropriation may involve placing the sampled text into a different context to give new meaning to an audience and may also make it impossible for the audience to tell the original context. Finally, recomposition deals with the structuring and placement of the remixed text and the creation of the new text with it. In Ridolfo and Rife's case study, the biggest issue dealt with was appropriation. Maggie, the MSU student depicted on the school website, was upset at the modifications made to her context from the original picture. Appropriation is often criticized for being biased and can be seen by some as a form of oppression.
Miller's view of genre would most likely be associated with the term rhetorical velocity. Miller's focus on genre was that new creations determine a new genre. By anticipating future use of current genres, artists can look ahead to seeing their work impact, influence, and even create new genres themselves. Remixing in music has gone from being a way to structure a new song to being an entirely new genre itself, with artists like Girl Talk, Danger Mouse, and Super Mash Bros.
Free is Not Only Better, it is the Future
1. The aspect of Girl Talk's music that I find so fascinating is the improvisation structure it uses. At 11:13, Girl Talk is shown building a song by using some set loops on his computer. I had previously believed that his music was carefully planned out and executed, but it is made in a much looser manner. This brings up the question of copyright in his craft: if his use of copyrighted music on his albums is criticized, should he also be forced to atone for the use of his samples when creating? If a sample was not used on the final product, but was at one point a part of it, does this make it less a part of the project? The act of a remix should include all aspects of that remix. In Girl Talk's case, his use of the art created by others created a new art himself. He has taken texts previously published and made entirely new texts out of them. However, Girl Talk's songs will likely never receive high radio play due to the legal restrictions in the US (his albums being free or "pay what you want" have given him the leeway to avoid creating a lawsuit disaster), but this is not the case in other parts of the world. In Brazil, the copyright laws are much more relaxed, and this seems to be a cultural aspect. DJ Dinho discusses how the artists have started to give much of their recorded music away for free and have decided to seek eventual payment through higher exposure and live shows.
A culture's differing views can also impact how their country views intellectual property rights. At 50:30, Beto is shown spending an afternoon making a remix to Gnarls Barkley's "Crazy", and that night the song is played to the crowd's acclaim at a block party. Beto hopes that the song will be played on the radio. In Brazil, it seems the culture has caused the artists to bow to the ways of the consumer, which is the opposite of how things were turning out in the USA, at least at the time-the film was made in 2007. I also had not really ever considered what the debate of copyright can impact in terms of an entire industry. At 33:00, Olivier criticizes the rise of file sharing by saying that the Internet has not been "the great equalizer", when in fact the opposite is true. The Internet has allowed artists to stay independent and distribute their music to a world-wide audience without the need for a label's marketing muscle. This past year, Drake's song "0-100" was nominated for a Grammy. The song was originally put up on the site Soundcloud as a simple track that had no plans to be on any album, and was essentially a throwaway track. If the Internet can cause a song that otherwise never would have seen the light of day to be in the running for music's pinnacle award, then it is much more than "the great equalizer", it is a revolution. Nowadays many artists are content with putting out as much free music as possible in order to make money off of live shows. Some are even turning down major-label deals to stay independent. The Norwegian music producer Kygo has built an incredible fan base off of free remixes released through his website and has so far released only one original song of his own, yet he is headlining many music festivals around the world this year. Hip-hop is another genre where free music has become king; many rappers now put out free to download "mixtapes" which contain songs that a decade ago would have been reserved for studio albums due to their quality and radio play. No rapper is as prolific as California rapper Lil B, who has released 49 mixtapes and five studio albums since 2010. One mixtape, a five gigabyte collection, features 855 songs on it. Lil B continues to be one of the most relevant rappers in the game today, and is constantly touring with live shows, new music being released, and has even had motivational speaking engagements at numerous universities, including MIT and Harvard; some other rappers have had their albums shelved before release due to issues with their labels and fade away into obscurity. Lil B seems to have adapted to the new age of digital music, where free is seen as a right.
Economics is simple supply and demand, and whichever entity controls the supply and distribution aspects of a market has the power. The textuality associated with art in today's world has gone from being something that can be protected by the creator and is now something that the audience owns instantly. The digital age has taken that power away from the industry and given it to the consumer, thereby redefining the industry itself. Intellectual copyright law will not just need to be adjusted to make creation easier, but in order to preserve the music industry structure at all.
A culture's differing views can also impact how their country views intellectual property rights. At 50:30, Beto is shown spending an afternoon making a remix to Gnarls Barkley's "Crazy", and that night the song is played to the crowd's acclaim at a block party. Beto hopes that the song will be played on the radio. In Brazil, it seems the culture has caused the artists to bow to the ways of the consumer, which is the opposite of how things were turning out in the USA, at least at the time-the film was made in 2007. I also had not really ever considered what the debate of copyright can impact in terms of an entire industry. At 33:00, Olivier criticizes the rise of file sharing by saying that the Internet has not been "the great equalizer", when in fact the opposite is true. The Internet has allowed artists to stay independent and distribute their music to a world-wide audience without the need for a label's marketing muscle. This past year, Drake's song "0-100" was nominated for a Grammy. The song was originally put up on the site Soundcloud as a simple track that had no plans to be on any album, and was essentially a throwaway track. If the Internet can cause a song that otherwise never would have seen the light of day to be in the running for music's pinnacle award, then it is much more than "the great equalizer", it is a revolution. Nowadays many artists are content with putting out as much free music as possible in order to make money off of live shows. Some are even turning down major-label deals to stay independent. The Norwegian music producer Kygo has built an incredible fan base off of free remixes released through his website and has so far released only one original song of his own, yet he is headlining many music festivals around the world this year. Hip-hop is another genre where free music has become king; many rappers now put out free to download "mixtapes" which contain songs that a decade ago would have been reserved for studio albums due to their quality and radio play. No rapper is as prolific as California rapper Lil B, who has released 49 mixtapes and five studio albums since 2010. One mixtape, a five gigabyte collection, features 855 songs on it. Lil B continues to be one of the most relevant rappers in the game today, and is constantly touring with live shows, new music being released, and has even had motivational speaking engagements at numerous universities, including MIT and Harvard; some other rappers have had their albums shelved before release due to issues with their labels and fade away into obscurity. Lil B seems to have adapted to the new age of digital music, where free is seen as a right.
Economics is simple supply and demand, and whichever entity controls the supply and distribution aspects of a market has the power. The textuality associated with art in today's world has gone from being something that can be protected by the creator and is now something that the audience owns instantly. The digital age has taken that power away from the industry and given it to the consumer, thereby redefining the industry itself. Intellectual copyright law will not just need to be adjusted to make creation easier, but in order to preserve the music industry structure at all.
Filing sharing as a right, an infringement, and a societal issue.
There are three pivotal moments in this documentary that allowed me to understand the copyright issue at large: The moment where they discuss the amount of jobs that have been lost, specifically about the shut down of Power records, The moment where they explain the process that goes into making remixed music and how vague the similarities can be, and the moment where they discuss how Nigeria has no piracy laws but still continues to run without the amount of complications we are currently experiencing.
I liked this documentary because instead of resolving the issue they basically just tried to make sense of it. The problem got messier and more complex as the movie went on. I didn't feel this movie truly had a strong stance either way; it was just provided to give viewers a more full bodied understanding of the problems we are currently encountering with file sharing and copyright law. I think they did a great job of illustrating how this issue is harming both sides. Overly stringent copyright legislature can lead to unnecessary restraints on creativity. It could create a marketplace for suing artists and this would dramatically decrease the amount of arts being circulated. But I also enjoyed how they represented the negative sides of file sharing also. How mass consumers are against the music production companies and not the artists individually; however the entire system is hurting everyone involved. It was clear when the distraught women spoke about the shut down of Power Records that this issue was affecting artists and expression on both ends.
But I think what gave me an even more complex under standing of this idea is when they discussed how file sharing functions in Nigeria. They have a perfectly functioning music industry and no need for copy wright laws. This made me think about this issue in terms of culture. It really depicted how this issue is not merely a universal problem or just an inherent occurrence. it depicted that the issues with copy wright infringement is also deep imbedded within our culture as well. I think over all this piece was really interesting and really gave me a more in depth understanding of the issue at large.
I liked this documentary because instead of resolving the issue they basically just tried to make sense of it. The problem got messier and more complex as the movie went on. I didn't feel this movie truly had a strong stance either way; it was just provided to give viewers a more full bodied understanding of the problems we are currently encountering with file sharing and copyright law. I think they did a great job of illustrating how this issue is harming both sides. Overly stringent copyright legislature can lead to unnecessary restraints on creativity. It could create a marketplace for suing artists and this would dramatically decrease the amount of arts being circulated. But I also enjoyed how they represented the negative sides of file sharing also. How mass consumers are against the music production companies and not the artists individually; however the entire system is hurting everyone involved. It was clear when the distraught women spoke about the shut down of Power Records that this issue was affecting artists and expression on both ends.
But I think what gave me an even more complex under standing of this idea is when they discussed how file sharing functions in Nigeria. They have a perfectly functioning music industry and no need for copy wright laws. This made me think about this issue in terms of culture. It really depicted how this issue is not merely a universal problem or just an inherent occurrence. it depicted that the issues with copy wright infringement is also deep imbedded within our culture as well. I think over all this piece was really interesting and really gave me a more in depth understanding of the issue at large.
Copyright: The Death of Creativity?
If I were asked what my
favorite genre of music is, undoubtedly I would answer, “alternative remixes.”
Some might argue that indeed there is no such thing as an alternative remix
genre. Sure, on formal music purchasing sites, such as iTunes, there is no
place for such a genre. However, music-sharing websites such as Soundcloud and
8tracks have these genres, along with a seemingly endless amount of other tags,
categories, and types to choose from. I personally am partial to the
music-sharing website 8tracks because it allows users to create playlists and
share remixes, mashups, and covers while also promoting up and coming artists.
The amount of creativity and ingenuity I have encountered on this site is so
incredibly inspiring to me, even motivating me to create playlists of my own.
However, it is blaringly obvious that copyright infringement is not something
that is high on anyone’s list when they are creating these remixes and sharing
these playlists. To them, it’s about sharing creative content, not worrying to
follow the rules of fair use.
Thursday, March 19, 2015
The Relevancy of Rhetorical Velocity (Prompt 2)
In Jim Ridolfo and Martine Courant Rife's article "Rhetorical Velocity and Copyright", they argue the role of rhetorical velocity in creations. More than just being in the title, rhetorical velocity functions as the backbone of the article and the definitions of delivery, appropriation, and recomposition (" Rhetorical velocity is a strategic concept of delivery
in which a rhetor theorizes the possibilities for the recomposition of a text (e.g.,
a media release) based on how s/he anticipates how the text might later be used."(229)) In delivery, rhetorical velocity is applied to how a creation is presented, such as whether it will be presented in the public sphere or the private sphere. In appropriation, it helps to consider how an idea will be reinterpreted. In recomposition, rhetorical velocity helps elucidate how a creation can be rearranged and reused.
Rhetorical velocity plays a role in delivery. In this case, the student had to use rhetorical velocity to consider how the delivery of her message affected her message. In Ridolfo and Rife's case study, a student had created a snowball fight outdoors in a public area to draw attention to her cause. A photographer for the university had taken photos of her playing in the snow, and the university had reused the images for admissions advertisements. While the student claimed that she wanted the idea of her cause to spread, she had no concept of how her attempt of drawing attention to it would be used ("Although the desired press coverage of the March 3 action was achieved (see Figure 2), Maggie had no way of anticipating how the university would later use an image of her from the event to promote the Department of Student Life and the university itself." (226-228)) So while her attempt to get her cause noticed worked, because of its delivery in the public sphere, she could not control the deletion of the idea. Rhetorical velocity could have helped the student to consider how to protect her cause's identity and still have it be relevant without having it be reinterpreted for other purposes. In this case, the student would have to consider how to protect her idea. Ridolfo and Rife suggested signs around the area (228), and the student considered creating a free speech area to delivery her message.
Appropriation in rhetorical velocity is relevant. In this case, appropriation refers to how an idea is used, "something" being images or ideas. In this case study, the university had appropriated her image by separating it from the cause and applying it to something else. This was allowed because the student performed the action in a public area (231). The student in this case used rhetorical velocity to reconsider how she could prevent her images and ideas from being used in the wrong way ("Although Maggie never consented to or approved of the university using her image for these large-scale advertising purposes, she talked about what she could have done differently to curtail the appropriation of her image. She says that it might have been “a good idea to have more prominent posters or things with you or have things with you so people know what’s going on.”"(228)) For example, Westboro Baptist Church creates parodies to draw attention to their message. In this case, they reappropriate the songs and transform them into messages of their ideas, and the corporations that they had borrowed from cannot really pursue them to court because they aren't directly changing the songs themselves. However, if WBC took an entire song, didn't change it, and then claimed it was theirs, there would be an issue.
Ridolfo and Rife also consider recomposition in the role of rhetorical velocity. In this case, recomposition is defined as how media can be rearranged and reused. In Ridolfo and Rife's case study, Maggie's images were recomposed by the university to be used for admission advertisements. Rhetorical velocity plays a role in recomposition because one must consider how their composition will be reused once it is issued out into the public. Ridolfo and Rife claim that "In other words, we need to stop thinking about copyright law in terms of what isn’t possible, but also in terms of what is possible—that is, how rhetors can strategically compose for the recomposition of their own intellectual property."(241) Something similar had happened when a mother sued a pro life organization for using her daughter's image in an anti abortion ad. The mother claimed that her daughter's image was recomposed to imply that black families had higher abortion rates. Recomposition, appropriation, and delivery all have their role in rhetorical velocity. They must be considered when creating a work and releasing it to the public, so that the original author's ideas can be maintained while allowing creators to do their work.
Rhetorical velocity plays a role in delivery. In this case, the student had to use rhetorical velocity to consider how the delivery of her message affected her message. In Ridolfo and Rife's case study, a student had created a snowball fight outdoors in a public area to draw attention to her cause. A photographer for the university had taken photos of her playing in the snow, and the university had reused the images for admissions advertisements. While the student claimed that she wanted the idea of her cause to spread, she had no concept of how her attempt of drawing attention to it would be used ("Although the desired press coverage of the March 3 action was achieved (see Figure 2), Maggie had no way of anticipating how the university would later use an image of her from the event to promote the Department of Student Life and the university itself." (226-228)) So while her attempt to get her cause noticed worked, because of its delivery in the public sphere, she could not control the deletion of the idea. Rhetorical velocity could have helped the student to consider how to protect her cause's identity and still have it be relevant without having it be reinterpreted for other purposes. In this case, the student would have to consider how to protect her idea. Ridolfo and Rife suggested signs around the area (228), and the student considered creating a free speech area to delivery her message.
Appropriation in rhetorical velocity is relevant. In this case, appropriation refers to how an idea is used, "something" being images or ideas. In this case study, the university had appropriated her image by separating it from the cause and applying it to something else. This was allowed because the student performed the action in a public area (231). The student in this case used rhetorical velocity to reconsider how she could prevent her images and ideas from being used in the wrong way ("Although Maggie never consented to or approved of the university using her image for these large-scale advertising purposes, she talked about what she could have done differently to curtail the appropriation of her image. She says that it might have been “a good idea to have more prominent posters or things with you or have things with you so people know what’s going on.”"(228)) For example, Westboro Baptist Church creates parodies to draw attention to their message. In this case, they reappropriate the songs and transform them into messages of their ideas, and the corporations that they had borrowed from cannot really pursue them to court because they aren't directly changing the songs themselves. However, if WBC took an entire song, didn't change it, and then claimed it was theirs, there would be an issue.
Ridolfo and Rife also consider recomposition in the role of rhetorical velocity. In this case, recomposition is defined as how media can be rearranged and reused. In Ridolfo and Rife's case study, Maggie's images were recomposed by the university to be used for admission advertisements. Rhetorical velocity plays a role in recomposition because one must consider how their composition will be reused once it is issued out into the public. Ridolfo and Rife claim that "In other words, we need to stop thinking about copyright law in terms of what isn’t possible, but also in terms of what is possible—that is, how rhetors can strategically compose for the recomposition of their own intellectual property."(241) Something similar had happened when a mother sued a pro life organization for using her daughter's image in an anti abortion ad. The mother claimed that her daughter's image was recomposed to imply that black families had higher abortion rates. Recomposition, appropriation, and delivery all have their role in rhetorical velocity. They must be considered when creating a work and releasing it to the public, so that the original author's ideas can be maintained while allowing creators to do their work.
The group of key terms are all connected through the protection of the rights of an entity of the creator of an "original" thought. Originality is put into question, as well as whether the creation of an artistic work is a product of a possessable, transferable authorship and how the classification differs if media environment that influenced the creation of the piece. A work, voluntarily or involuntarily entering the public sphere of "the commons" (Rudolfo pg. 236), is being defended as having a right not to be copied, which is limiting creativity.
I believe the most relevant term in the context of Miller's work is "recomposition". A permission based society would have to find the exigence of the wronged creator greater than that of the constricted artist. If the world really runs on money, or on culture, will be put into question. Can recontextualization in the form of sampling be enough to show distinct authorship? If so, then an artistic, non-permissive society is the goal. Recomposition connects to Miller's "genre" as she mentions there are a multitude of situations that are acted upon with a multitude of other, corresponding "genres". Whether the recomposition of these genres is original thought or predictable and unavoidable, cuts to the core of the copywrite debate.
So, I have to worry about tomorrow today?
In Maggie Ryan's rhetorical situation, there
appeared to be four (4) key factors that weigh her case down. These factors
are: rhetorical velocity, delivery, appropriation and recomposition. Though
completely different terms, they prove to be closely intertwined. The Maggie
Ryan case makes it easier to decipher and tell the difference between the terms
and how they are connected.
Rhetorical Velocity
The Ridolfo and Rife article deals with an activist who had a picture of her used out of context on two occasion following a protest that she was a part of.
Too Quick to Quit
Something that we are all confident about is that not all
whom violate copyright laws will be caught and punished. On very rare occasions
do we hear of our peers actually getting in serious legal trouble over breaking
copyright laws, especially in regards to music. What the documentary Good Copy, Bad Copy did clarify for me,
however, was just how blurred these copyright laws are in our developing technological word that is believed to be in a creative crisis.
Right off the bat, Dr. Lawrence Ferrara, the Director of New
York University’s Music Department, introduces the technique of sampling. At
[3:31], attorney Paul V Licalsi explains that taking someone’s recorded beat
and then transforming it into something else in the studio, you run the risk of
being held in court and being sued for copyright infringement. Around 9 minutes
in, DJ Danger Mouse’s Grey Album is
used an example for unlawful sampling. Taking Jay Z’s vocals from his Black Album and skillfully fusing it
with samples from The Beatles’ White
Album, DJ Danger Mouse illegally created his own album for pleasure. Even
without the intent to sell it, it still became a huge ordeal for it grew in
popularity almost instantly. With the technology available and by only handing
out his CD to a few friends, DJ Danger Mouse caught the attention of The
Beatles’ publishing company but there was nothing they could about it for his
album had already reached a large audience and only continued to be quickly
copied and spread. Reaching the end at [57:00], we see the last bit of proof in
the documentary that there’s no beating today’s and tomorrow’s technology as
Girl Talk remixes a Brazilian remix of a Gnarls Barkley song.
Subscribe to:
Posts (Atom)